Thursday, 20 July 2017



I try to keep a keen eye on the passing pop culture scene, but somehow, this commercial slipped under my radar screen. It seems that it was first put out in January, but I didn't run across it until just now.

And frankly, I'm still rubbing my eyes, doubting that I could actually have seen what I actually just saw.

Of course, we live in a time when the formerly unthinkable is commonly rendered as commonplace, and common sense is just as commonly sneered at by the cultural commissariat as small-minded bigotry. But pushback is a bitch, and an increasingly vocal segment of the population is refusing to stay silent out of fear of being called nasty names by our would-be rulers.

But this ad... well, as you can see, it's difficult to imagine how they imagined folks would have taken it... No doubt they thought they were being "edgy," while at the same time pandering to their customer base.

To summarize, the advert, which is from some high-end women's shoe company, broadcasts the message that "equal pay is not enough." Not only does the commercial flog the discredited "pay gap" canard, it portrays women behaving unconscionably, without even doing much to try to justify their hateful, violent, and unprovoked acts of violence against men.

A trio of successful, attractive women are shown getting angry in their tony workplaces. After all, as the narrator tells us, their haircuts are expensive! Their clothes are expensive! Men don't know what it's like to try to find that perfect pair of shoes to match that perfect outfit... No, it costs a ton for women to live that high life that they so obviously deserve and desire, therefore they should demand HIGHER pay!

So far, so eye-rollingly obnoxious. However, the imagery which accompanies this message is the kicker (literally). The women in the ad get violent. One kicks a hot cup of coffee into her boss's face (which would surely disfigure and perhaps permanently scald him, though we never see this result). Another stomps on the hood of some random "rich" guy's car, shattering his windshield. Another flings a high-heel shoe into the glass outside of his office. All of the incensed ladies scream with full-throated rage as they commit their crimes of vandalism and assault... and it's all supposed to be seen as so incredibly cool and righteous!

So egregious is this commercial in its glorification of female violence for the most ridiculous and asinine of reasons, that the viewer is almost left to wonder if it could be some kind of psy-op in the making... How can a man watching this ad, in which psycopathically entitled bitches go on an unprovoked misandric rampage, and NOT find himself entertaining misogynistic thoughts?

Could the further driving of a wedge between the sexes, in order to further the in fact, be the ultimate goal of this sinister advert, beyond the mere selling of shoes to wealthy ladies?

Andy Nowicki, assistant editor of Alternative Right, is the author of eight books, including Under the NihilThe Columbine PilgrimConsidering Suicide, and Beauty and the Least. He occasionally updates his blog when the spirit moves him to do so. Visit his Soundcloud page. His author page is Alt Right Novelist.


  1. Sounds like a child that wants more candy.

  2. Ladies, when will the shit testing ever stop?

  3. Come to think of it, the West could be importing Muslim "Migrants" to counter balance the more radical segment of the Feminist Community. Misogynist men, I fear, might become attracted to Islam precisely because it is just as prejudiced in favor of men over women, as some of these Misandry types, posing as Feminists, are prejudiced in favor of women over men.

    There could be some real Hegelian Dialectic going on here!

  4. Besides, Islam, in my view, is merely a more militant and fanatical form of Judaism. One could say, it is its largest and most radically violent sect. Wait, the Sunnis and Shi'ites, probably should be perceived as separate religions altogether, especially taking into firm consideration how much they hate each other. Lumping Sunnis and Shia together, and calling it Islam, in my view, is exactly as dumb as lumping Judaism together with Christianity, and referring to it as our Judeo Christian heritage.

    Besides, some of the ideas, in the New Testament, sound eerily like Buddhism of all things: being kind to others, even being kind to those who are cruel to oneself-- all this emphasis on forgiveness, and turning the other cheek-- those are actually Buddhist conceptions.

    Jews, Sunnis, and Shi'ites alike are, by contrast, obsessed with vengeance! Those faiths are as unforgiving of the desert sands of the Sahara itself. None seem to make mention of that.

  5. Moreover, Traditional Christianity, Roman Catholicism in particular, has from its inception opposed Judaism. It is a significant fact that Adolf Hitler and Heinrich Himmler, among other top National Socialists were actually born to the Roman Catholic faith. Read the New Testament, and there you will find John 8:44!

    I wonder: what cruel game are the "Christian" Zionists playing? They are as much at fault for the problems in the Middle East as either the Jews, the Sunnis, or the Shi'ites. I suspect, said "Christian" Zionists merely perceive The State of Israel as a place of Quarantine, where they plan to actually exile Jews to, when the time comes. Who knows why?

    Read Eric Zuesse's book, "Why The Holocaust Happened", and Joe Atwill's "Caesar's Messiah." I never perceived Christianity the same way, ever again after reading them.

  6. "the viewer is almost left to wonder if it could be some kind of psy-op in the making"

    Yeah it's a little too 'on the nose', isn't it? I'm reminded of the The Last Psychiatrist's maxim: "if you're watching it, it's for you." Something like this is interesting because it seems almost tailor made manosphere chum and right wing podcast fodder. It almost too perfect for guys like us to point at it and say, "you see, what did I tell you?"

    So what then is the real meaning of the ad? One can only speculate, but it about creating positive group emotions about being on the 'good' side of a twitter war. The basic process goes something like this:

    1. Company releases edgy, misandric ad
    2. People take to the internet to criticize it, the primary theater being twitter.
    3. The so-called "backlash" becomes the story, supplanting the original thing itself. Ghostbusters 2016 is the ultimate example of this. Ghostbusters isn't about Ghostbusters, it's about fighting bad people on the internet.
    4. We fought bad people on twitter, bodies are replenished with feel good neurotransmitters and hormones.



by Colin Liddell AUDIO VERSION AVAILABLE HERE In recent days, the news cycle has been dominated by so-called "racism" ...